keyrus.com redesign · Content · updated November 5th, 2026

9 of 19 expert pages reviewed, 10 to close by November 6th

Where each page stands, who publishes what between the group and the countries, how a draft becomes a page, and who learns what before release. Experts work in content-web.keyrus.pro.

01 · Content status

Expert review: 9 of 19 pages done

Each industry and business function page has a named expert who reviews it in the review tool. Figures read in the tool on November 5th. Each expert sets the status of their own page; a second check is to decide (Overview, decisions). Experts with questions on what to write go to the website team.

Reviewed In review Not started Scope to confirm

Industries, wave 1

7 reviewed, 4 in review

AgribusinessReviewed

BankingReviewed

CPGReviewed

Life ScienceReviewed

LuxuryReviewed

RetailReviewed

Technology, Media & TelecomReviewed

Energy & UtilitiesIn review

InsuranceIn review

ManufacturingIn review

Public SectorIn review

Business functions

2 reviewed, 6 in review

Customer Service & CXReviewed

Risk & ComplianceReviewed

FinanceIn review

ITIn review

ProcurementIn review

Sales & MarketingIn review

Supply ChainIn review

Workforce ManagementIn review

Industries, wave 2

3 pages, starting documents shared

Non-profit organizationsScope

Transport & logisticsScope

HealthcareScope

Each expert starts from a page already written for another industry; a page that is ready and reviewed goes live on December 3rd. Healthcare is now separate from Life Science (Karen, November 5th): Lucila Coelho is the expert, and the page is planned shortly after December 3rd.

Site pages in the review tool · 13

In review (8): Home, About Us, Technologies, Contact, Investors, Corporate governance, Regulatory compliance, Committed Keyrus
Not started (5): Services (the Loop), HOM, Why Keyrus, and two pages added on November 5th: Capabilities, Partner pages
Also to produce: use cases with a named client, use cases per industry

Reference text: corporate presentation V2 (file of November 4th), after portfolio draft 5.

Legal check before publication · 15 of 16 pages

Regulations named on the pages (CSRD, CSDDD, DORA, SOX, EU AI Act, Pay Transparency) carry a check flag
Each flag goes to the expert or to legal; a page publishes once its flags are cleared

02 · Content to create

What is still to write, and who writes it

Every piece of content still missing before or after release, with the role that produces it and the role that checks it. Read on November 5th; a date is shown only where one was given.

Content	Count	Produced by	Checked by	Due
Industry and function pages still in review	10	Topic owners, in content-web	Website team	Nov 6th
Site pagesHome, About Us, HOM, Why Keyrus, Technologies, Contact	6	Website team, group marketing	Page owners	Nov 6th
Corporate pagesInvestors, Corporate governance, Regulatory compliance, Committed Keyrus	4	Website team, group marketing	Page owners	Nov 6th
Services and the LoopLoop text from the corporate presentation V2 is in the tool. Build, Operate and Prove have no page text yet; Advise runs in the preprod.	3 pages	Website team, with design	Portfolio owners	Nov 13th
Loop section, web designChantal's proposal of November 4th, built from slides 10 and 11 of the corporate presentation V2	1	Design, development	Portfolio owners	To set
CapabilitiesFour pages, 24 lines from the corporate presentation V2. Only AI & Agentic Systems was found in the preprod.	4 pages	Website team	Portfolio owners	To set
Partner pagesTemplate added to the Figma on November 5th. 44 partners in the corporate presentation V2: page text exists in the CMS for 18, 12 have no text, 14 have no CMS entry.	To decide	Website team	Technologies owner	To set
FAQ on industry and function pagesNew step in content-web since November 5th	19 pages	Group marketing, content	Website team	To set
Country pagesOffices, people, local insights and events, one sentence on the country; data, AI and EPM shown together. Each Shift member carries a region.	31	Country owners	Website team	Content Nov 20th
CareersNo page on the new site: the menu entry links to Teamtailor	1 site	Career site owner, HR	Website team	Dec 3rd
Use cases from the key plays50 suggested among the 421 published key plays, each with a score	50	Group marketing, content	Topic owners	Sorted by Nov 10th
Industry pages, wave 2Non-profit, Transport, Healthcare	3	Topic owners	Website team	Live once reviewed

31 country pages in the review tool, 29 with an owner

Each country reviews its page in content-web (Countries filter, open since October 26th) on the France model. Owners read in the tool on November 5th; Israel and Switzerland have none. Italy and Group were added on November 3rd.

Country	Offices on the current site	Owner	Status
Europe · 13
Belgium	Brussels	Koen Dils	Not started
Finland	Oulu	Nicolas Camerman	Not started
France	Levallois-Perret (head office), Aix-en-Provence, Bordeaux, Lyon, Nantes, Rennes, Sophia-Antipolis, Toulouse	Nicolas Bouffard	In review
Israel	Tel Aviv	To name	No owner
Italy	None listed	Nicolas Camerman	Not started
Latvia	Riga	Nicolas Camerman	Not started
Luxembourg	Bertrange	Koen Dils	Not started
Netherlands	The Hague	Eije Wiersema	Not started
Poland	Warsaw	Nicolas Camerman	Not started
Portugal	Lisbon	Javier Riera	Not started
Spain	Madrid, Barcelona	Javier Riera	Not started
Switzerland	Geneva	To name	No owner
United Kingdom	London	Barry Burdis	Not started
Middle East and Africa · 6
Morocco	Casablanca	Mehdi Skik	Not started
Rwanda	Kigali	Nicolas Camerman	Not started
Saudi Arabia	Riyadh	Thomas Alix	Not started
South Africa	Johannesburg, Cape Town, Durban	Matthew Mottram	Reviewed
Tunisia	Tunis	Mehdi Skik	Not started
United Arab Emirates	Dubai, Abu Dhabi	Mehdi Skik	Not started
Americas · 6
Brazil	São Paulo, Ribeirão Preto	Rodrigo Cruz	Reviewed
Canada	Montreal, Toronto	Stephan Samouilhan	Not started
Colombia	Bogotá, Medellín	Stephan Samouilhan	Not started
Mexico	Zapopan	Stephan Samouilhan	Not started
Peru	Lima	Stephan Samouilhan	Not started
United States	New York	Stephan Samouilhan	Not started
Asia-Pacific · 5
China	Shanghai	François Li	Not started
Hong Kong	Hong Kong	François Li	Not started
Philippines	Manila	Thomas Alix	Not started
Singapore	Singapore	Thomas Alix	Not started
Vietnam	Ho Chi Minh City	Thomas Alix	Not started
Group · 1
Group	None listed	Marc Stukkens	Not started

03 · How the site works

Global vs local: who publishes what

One site for the group, no separate country sites. The group runs the offer; each subsidiary runs its own news. Model confirmed on November 2nd.

GlobalPublished by the central teamThe same pages for every country, in four languages

Homepage
Industries and business functionsTopic owners recommend changes
Capabilities and servicesTopic owners recommend changes
Technologies and partners
HOM, About us, Careers
Group insights and use cases

LocalPublished by each subsidiaryIts own entries, tagged with its country

Country pageBuilt on the France model: team, offices, brands, events
Local news
Local events
Local insights
Offices and contact details
Local partnersSome partners work in one country only

Central team

Publishes the global pagesFinal say on every page in the left column.

Topic owners

Recommend, do not publishOne expert per industry, function or service, through the review tool, as today.

Subsidiary

Edits its local entries onlyNever a global page of the CMS.

Central team

Promotes local to globalA strong local insight can surface on the global listings and homepage: same entry, no copy.

Language is not countryFour language prefixes: /en /fr /es /pt. A visitor in Spain can read in English.

A country is a page and a tagCountry page under /locations/; news, events and insights carry a country tag that feeds it.

To check in the CMSEditing rights limited to a country's own entries, within the current CMS plan.

The detailed list, by content type

Content	Published by	Where it shows	What a subsidiary can change
Global
Homepage	Central team	Every country, four languages	The cards per country: proposed, local news, insights and campaigns feed themTo validate
Industries, business functions	Central team	Every country	Nothing directly; changes go through the topic owner
Capabilities, services (the Loop)	Central team	Every country	Nothing directly; changes go through the topic owner
Technologies and group partners	Central team	Every country	Adds its local partners
HOM, About us, Careers	Central team	Every country	Nothing
Group insights, use cases	Central team	Insights and Use cases listings	Proposes a use case from its country to the central team
Legal pages, investors	Central team	Every country	Nothing
Local
Country page	Subsidiary	`/locations/<country>`	Team, offices, brands, events, contact block
Local news and publications	Subsidiary	Country page; Insights listing filtered on the country	Everything in its own entries
Local events	Subsidiary	Country page; Events listing filtered on the country	Date, place, speakers, sign-up link
Local campaigns	Subsidiary	Proposed: an insight or event entry with its HubSpot form, shown on the country page	Its own campaign entriesNo campaign template among the 20: to validate
Offices and contact details	Subsidiary	Country page, Contact map	Address, phone, social links
Local partners	Subsidiary	Country page, Technologies listing filtered on the country	Its own partner entries

Any local entry can be promoted by the central team to the global listings and homepage, as the same entry.

04 · Content updates

From draft to page: five steps

The same circuit for launch and for every update after it.

DraftWritten from the portfolio and from analyst studies

Website team

Expert reviewThe topic owner edits on the page; every save is kept

content-web.keyrus.pro

Load into the CMSFields grouped by section in the editor (Page, Insight)

Contentful

PreviewThe page checked in its real template before going live, once the preview is connected

Preprod

PublishGlobal by the central team, local by the subsidiary

keyrus.com

Existing content. Old insights and key plays are moved over by selection, each with a redirect from its old URL. Proposed on November 4th: insights with visits only, tags rebuilt on capabilities, industries and business functions. The CMS plan stays as it is: no extra subscription for new content types.

05 · Change management

Who has to learn what before December 3rd

Proposal, to validate. Three groups use the site's tools; each one gets a short guide and a hands-on session before release.

SubsidiariesPublish their local entries in Contentful: country page, news, events, campaigns, offices. A CMS account limited to their own country, to check in section 03.Proposed

Topic ownersReview their pages in content-web.keyrus.pro, as today. After release, they recommend changes through the same tool.In place

Central teamPublishes the global pages, promotes local entries, keeps the guide up to date.Proposed

For everyone at Keyrus

The new menu, the Loop names and where each offer now sits
Redirects from the old URLs are planned, so links already shared keep working

Launch communication

The group communication plan is being rebuilt around the website release

Requests after launch · proposed

One form for every request, in ClickUp (being set up); each requester sees the status of their own request
Where a country has a local marketer, requests go through them, so duplicates merge before they reach the team
One shared list at the start, so everyone sees what is already flagged; the form takes over after
Bugs are fixed first; features are planned

Sources

Content review tool: content-web.keyrus.pro, read on November 5th
Global and local model: confirmed on November 2nd
Corporate presentation V2, file of November 4th; Healthcare mail from Karen, November 5th
Countries and offices: keyrus.com locations page, read on October 26th
Plan, build status and decisions: Overview